Established in 1979,
we are a global design agency known for creating award-winning multi-sensory environments.


Crafting Brand Experience

Our team is a curation of diverse talents and skills, ensuring constant creative growth across brand identity and brand experience. We apply our individual creativity and passion as a team to a constant exploration of consumer experience across retail and hospitality brands. Our purpose is to create, challenge and influence. In doing so, we deliver future brands.

Using four decades of retail branding experience, we combine our extensive production knowledge with a deep understanding of brand engagement. From visual identity through to commercial interior design, we craft seamless experiences across all brand touchpoints.


“The Most Instagrammable Retail Design”




Brand Identity

Our team delve into your brand, experiencing and analysing your market, competitors, customers and future environment. We craft your brand identity from logo through to tone-of-voice. We work collaboratively as a team, combining decades of experience across multiple disciplines to deliver market-leading brands.


Brand Experience

Brand experience cannot be defined by any one touchpoint, whether it’s a campaign, store, pop-up, website, or logo. We believe that brand experience describes the feeling and emotional connection which we get from the brands we love. This connection is what we remember, subconsciously, and it is our subconscious making the decisions. FormRoom crafts that feeling and creates that memorable moment.


Instore Experience

Our sister division Prop Studios is home to a multi-disciplinary team who design and produce award-winning windows and visual merchandising across the retail, hospitality, and cultural sectors. From emerging to established brands, their work provides in-store experiences that inspire, amaze and influence. Their full service team work collaboratively from their London design studio and production workshop in Sussex to ensure the highest-quality outputs from briefing to installation.

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