International Retail Design

China Office

With the economic climate growing by double-digits in the last few years, China is destined to remain an engine of global growth in years to come.

While this is an exciting prospect for brands looking to enter the Chinese market, the retail industry and ecommerce space has become increasingly crowded. Foreign brands are finding it harder than ever to make their footprint in China and differentiate themselves to gain share. As the region’s economy gets even bigger, enhancing the retail experience to meet customer expectations and global consumer trends is more important than ever.

FormRoom is a leading commercial interior design agency specialising in APAC brand experiences for retail, hospitality and cultural sectors. We provide leading designs, brand consulting and project management to both local brands looking to make their mark and international brands wishing to enter the Chinese market.

Asia studio

Global Reach

Located in the cultural center of China, FormRoom’s Beijing studio drives insight, design and production for our APAC brands. Our Asia studio allows local expertise to guide authentic experiences for local and international brands entering the Chinese market.

Brand Strategy In China


Retail Consulting

Our team of project managers expertly coordinate store fit-outs, concessions, pop-ups and brand experiences within the diverse set of regulations throughout China. Our extensive experience within the APAC market has allowed our team to establish close partnerships and facilitate a smooth implementation of our projects. Our international personal based in Beijing work bilingually and close the gap between the client, supply networks, subcontractors and government authorities.

Chinese consumers are increasingly quality and service conscious. They are drawn to purchases and experiences which will improve their lifestyles or reflect their individuality.
Chenkai Ling, Alibaba

Interior Architecture

As a part of the larger new retail trend, we build a seamless and cohesive link between offline and online customer journeys. Providing an end-to-end service across brand development, commercial interior design and digital communication, we leverage the advantages of both platforms because that’s how your customers behave. Tapping into the core of what your customers want and delivering this through considered experiences, we bring your brand to life. We think beyond trends and create unique, future-proof experiences that engage, delight and inspire.

Brand Experience

International Retail Design

Through four decades of experience, FormRoom are internationally renowned for innovative and practical design solutions, brand experiences, manufacturing and global supply networks. FormRoom have worked in partnership with our global supply networks on an array of bespoke projects overseas for clients including Ted Baker, Anya Hindmarch and Hyundai Department Store.

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