FormRoom is London’s leading brand experience and design consultancy.

First and foremost, we design spaces. Established in 1979, FormRoom is a division of Prop Studios Ltd. created to enhance the presence of established brands and develop new ones from scratch within the retail, hospitality and cultural sectors.

Our clients are visionary leaders who understand that the world is constantly evolving and so is the way consumers are interacting with brands. They appreciate that ‘digital first’ is now the ‘real world’ but know it’s also an incredibly overpopulated one.

Our clients know that they need to evolve and embrace this journey or risk being left behind. This is why they experience authentic brand loyalty via the spaces we design and ultimately how they positively drive sales.

Located in Shoreditch, East London, we have taken our work around the world, providing Insight & Strategy, Brand Identity, Commercial Design & Production services for brands across EMEA, the USA and APAC.

Our Asia studio is based in Beijing China, allowing local expertise to guide authentic experiences for our brands looking to enter the ambitious Asian market or emerging APAC brands looking to make their mark on the international stage.