Established in 1979

FormRoom is London’s leading brand experience and design consultancy.

FormRoom is London’s leading brand experience and design consultancy.

First and foremost, we design spaces. Established in 1979, FormRoom is a division of Prop Studios Ltd. created to enhance the presence of established brands and develop new ones from scratch within the retail, hospitality and cultural sectors.

Our clients are visionary leaders who understand that the world is constantly evolving and so is the way consumers are interacting with brands. They appreciate that ‘digital first’ is now the ‘real world’ but know it’s also an incredibly overpopulated one.

Our clients know that they need to evolve and embrace this journey or risk being left behind. This is why they experience authentic brand loyalty via the spaces we design and ultimately how they positively drive sales.

Located in Shoreditch, East London, we have taken our work around the world, providing Insight & Strategy, Brand Identity, Commercial Design & Production services for brands across EMEA, the USA and APAC.

Our Asia studio is based in Beijing China, allowing local expertise to guide authentic experiences for our brands looking to enter the ambitious Asian market or emerging APAC brands looking to make their mark on the international stage.

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FormRoom is London’s leading brand experience and design consultancy.
Passionate Creatives

Our team

We’re a creatively ambitious team of brand strategists, designers and project managers from a broad range of backgrounds, skill sets and points of view.

Design Studio

Our Approach

Insight into our client’s business goals, target consumer and competitive landscape is at the heart of everything we do; which allows us to create engaging brand identities and experiences. Still a family-owned business since 1979, the team consists of some of the brightest young minds in the industry, ensuring we constantly evolve to adapt to the changing landscape of our client’s worlds to deliver work which is always relevant and feels real.


We are thrilled to be recognised by some of the industries most esteemed, international awards for our creative work. Our most recent include:

  • The International VM Awards by RDE 2018 – Beauty and Cosmetics
  • VM & Display Awards 2017– Best Store Concept and Most Outstanding Feature/Prop
  • Creative Retail Awards – Best Use of Lighting

Design Studio

Sustainable Operations

Our Green Credentials

FormRoom is committed to investing in a sustainable and green future. We achieve this by reducing our carbon emissions and implementing measures that facilitate sustainable operations throughout our business. Learn more about the ways in which we advocate for sustainability.

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