FormRoom & Ted Baker for Store Concept 2015 Award

FormRoom & Ted Baker have been submitted for Retail Focus’ Store Concept 2015 Award for the brand’s Commercial Street Store.

Ted Baker & Moore is the brand’s latest store concept, designed to shine a light on the wider world of Ted Baker, nestled in the heart of East London at 132 Commercial Street.

FormRoom were invited to orginate ideas and create designs based on an exciting brief. Communicating a distinctive aesthetic to the Ted customer, the scope of works by FormRoom included both bespoke shopfit units and sculptural installations in the footwear, eyewear and watch departments.

The store’s bespoke interior harks back to the era of industrial manufacturing and market traders of east London. A mix of concrete floors, breezeblock walls and steel beams house lifestyle shopping areas in the open plan and minimal environment, encouraging shoppers to browse the rails while sipping coffee.


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