Global megabrand Victoria’s Secret invited FormRoom to design and produce a series of dramatic chandeliers for their London flagship experience.
Building on the stunning lighting fixtures, we also collaborated with our sister division, Prop Studios to produce interiors, furniture, signage, window schemes and props in a large capacity.
The creative brief looked to craft four luxury tiered chandeliers to be featured in their new Bond Street store.
Hundreds of intricate ribbon pendants were hand-blown in Italy to provide the stunning exterior display. Large rings of powder-coated steel form the central support which tapers into three distinctive levels.
Our architects devised a series of structural support rings which were inset into the store’s ceiling to ensure the required weight distribution for the imposingly grand show pieces, which were used by the brand to highlight their most exclusive luxury items within the collection.
Hundreds of intricate ribbon pendants were hand-blown in Italy.
“Victoria’s Secret architectural design is progressively migrating away from implicit innuendo towards explicit extravagance.”
Caryl Anne Architecture and Branding
