Adidas Jump Store in Hoxton

TBWA

FormRoom was commissioned to transform the Geffrye Community Centre in Hoxton into a sleek black and white box for the Adidas D Rose Jump Store event. Working in collaboration with Studio 1 Architects,

Project Features

Production
Fashion

Brand Development

As part of NBA Chicago Bulls star Derrick Rose’s European Tour, 120 pairs of trainers, in various sizes, were laid out ready for people to come and try to jump for them. Each person had 24 seconds to jump 10ft high and claim a free pair of D Rose’s 3.5 signature trainers. The store allowed disadvantaged kids to show off their skills in a game many of them had never played. The result: a new generation of adidas icons were born.

The campaign earned over 2 million pounds of free media and hit 4 million people in 10 days.

The campaign hit 4 million people in 10 days.

The campaign won 8 awards, including GP at the British Creative Circle, Gold at the One Show and 7 Cannes Lions.

Manufacture

The team had three days to install gloss laminate panels on both the outside and inside of the Community Centre as well as install a shelf around the circumference of the room at a height of ten foot.

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