FormRoom were commissioned by Anya Hindmarch to design, manufacture and install this beautifully detailed pop-up. The pop-up took place in luxury department store Selfridges, promoting the brand’s bespoke service, where customers could emboss initials onto Anya Hindmarch product. The success of the pop-up led to an extended running time.
Working collaboratively with the Anya Hindmarch team, we faced two key challenges; a very short time frame and covering existing concessions fixtures.