Charles & Keith commissioned FormRoom to design, manufacture and install a pop-up event for the brands first UK SS18 Press Day, in the purposefully cool, Victoria House Basement at Russell Square London.
With stores across Asia, the Middle East and Europe, Charles and Keith are a lifestyle brand that transforms the latest trends into accessible fashion across footwear and accessories. The brand has a minimal, contemporary style to their existing stores and wanted to ensure that their style was reflected in their first UK Press launch, looking to FormRoom to support and enhance that experience within the UK market.
A brand film was projected – turning the feature wall into an immersive experience.
“The aesthetics of the new Charles & Keith stores are inspired by the brand’s refined design philosophy. They have been thoughtfully designed to be in line with the Charles & Keith brand identity, as well as to enhance the overall shopping experience.”Retail In Asia
Design & Manufacture
FormRoom worked closely with the brands internal teams to develop a display concept that complimented the product collections, including signage, graphic projections and visual merchandising units. FormRoom developed a range of iridescent and semi-transparent materials, that could be presented and used in a multitude of ways to display each product in style.
A brand film was projected to the rear of the space against swathes of semi-transparent fabrics which hung floor to ceiling – turning this feature wall into an immersive experience. Freestanding wall units were hand-finished with textured white and floating shelves. Central to the space laid a stacked plinth sculpture which highlighted key products as a dynamic focal point, showcasing items with a 360-degree view. A secondary wall installation reads Charles & Keith in thick acrylic lettering painted gloss black.
Our team worked to ensure the manufacture and installation was completed within the 3-week timeline ready for the launch.