The Levi’s pop up, launched as part of Levi’s 50th Anniversary celebrations of the Trucker Jacket, was inspired by campaign imagery shot in New Orleans.
Design elements and features work to reflect the vibe of a backstage space where musicians hang out. This vibrant installation combined colours, stories and different people wearing the iconic Trucker jacket.
Neon signage, lighting framework feature, reversed frames with urban backgrounds and strings with denim fibres create dynamic and intriguing moments. Installation of speakers and inspirational images add instagrammable moments to the space. Built-in lighting was used throughout the installations to bring the whole display to life.