FormRoom’s latest collaboration with Levi’s saw a creative and star-filled pop-up event at the Loved & Found boutique in John Lewis, Birmingham.
John Lewis Loved & Found standalone boutiques present carefully curated, new and contemporary brands across fashion, accessories and beauty.
The Levi’s pop up, launched as part of Levi’s 50th Anniversary celebrations of the Trucker Jacket, was inspired by campaign imagery shot in New Orleans.
Design elements and features work to reflect the vibe of a backstage space where musicians hang out. This vibrant installation combined colours, stories and different people wearing the iconic Trucker jacket.
Neon signage, lighting framework feature, reversed frames with urban backgrounds and strings with denim fibres create dynamic and intriguing moments. Installation of speakers and inspirational images add instagrammable moments to the space. Built-in lighting was used throughout the installations to bring the whole display to life.
An eclectic mix of media, print, prop and lighting.
“This pop-up is an excellent way for Levi’s to engage with their consumer base and consider new ideas that will take their more classic designs and turn them into something that will consistently appeal to young generations.”
- Mishal Omar Trendhunter
The denim giant was popularised by their Trucker jacket which embraced rock ’n’ roll and the rebellious youth movement.
An eclectic mix of media, print, prop and lighting was incorporated to reflect the vibrancy of the campaign and the Levi’s brand.
