Selfridges, Birmingham

Mon Purse

As part of their international expansion, Australian luxury accessories brand Mon Purse approached FormRoom to create a dynamic pop-up concept for Selfridges, Birmingham. Delivering the language of personal style, Mon Purse create bespoke and custom-made designs.

Project Features

Retail Interior Design
Interiors & Furniture

Brand Development

Following the success of FormRooms’ concession space designs, the pop-up evolves from the current store design and uses a similar material palette whilst playing with new shapes, levels and textures.

Playing with new shapes, levels and textures.

Colour matching is “precise and realistic” and roaming iPads and design booths will also allow Selfridges customers to “immerse themselves in the Mon Purse journey” in-store.

Mon Purse

Design + Manufacture

FormRoom designed the concession with multi-layered merchandising units in varying shapes along with tall hangers to display the collection. The team paid close attention to styling props for the range of bags and accessories displayed on the elegant marble counter tops.

FormRoom added the signature gold grid to separate the ‘Design Your Own’ section from general merchandising display. The space showcases the embossing machine and provides a better area for customer consultation within the contemporary and inviting space.

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