Selfridges, London

Mon Purse

As part of their international expansion, Australian luxury accessories brand Mon Purse approached FormRoom to completely redesign their retail concept. The design direction was an immersive concession space to be rolled-out globally.

Mon Purse deliver a truly innovative customer experience that allows customers to custom design their own range of luxury bags and accessories, through a state-of-the-art digital platform.

Project Features

Retail Interior Design
Interiors & Furniture


Taking inspiration from the studio spaces of high-end fashion designers, FormRoom looked to combine materials swatches and hardware samples with bespoke cabinetry in a combination of marble, mirror and gold tones. Multi-layered merchandising units and clear desk tops allow for flexible product display.

Large digital screens and iPad’s allow customers to custom build their bags online from within the store. The space also contains a large embossing station for on-the-spot personalisation of ready-made products throughout the concession.

Bespoke cabinetry in a combination of marble, mirror and gold tones

Each concession has been slightly reworked to maximise its layout and local market, whilst retaining the soon-to-be iconic Mon Purse retail brand experience.

Manufacture & Installation

FormRoom custom built and installed the concession spaces in Selfridges London and Trafford, with Bloomingdales New York and San Francisco following.

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