Developing concept designs, technical drawings and manufacture, FormRoom produced a vibrant, detailed environment with Victorian period influences. The mash-up of 18th Century French and athletic street styling was transported from runway to store design.
Our team created an oversized fan inspired by 18th century French culture and ‘Marie-Antoinette at the Gym’. Built in sections, the external MDF layer was sprayed in the now iconic Fenty pink with gold laminate shelves. The internal acrylic sections feature a lace pattern print and ‘PUMA’ branding.
Oversized, gold venetian frames showcased the campaign imagery – where “traditional” street models meet the luxurious world of Marie Antoinette. Another nod to the regal, 18th century period. Lavender ladders were propped on the sides to support the framework and showcase the campaign on both sides for a 360-degree experience in-store.