FormRoom were invited by Luxury hotel ME London to deliver a unique winter experience to launch the festive season at the exclusive Radio Rooftop bar.
#AprèsWithAView, London’s latest experiential rooftop bar, transforms the usual urban oasis of the Radio terrace into a winter wonderscape. Renowned for its enviable views across the iconic London skyline, the cable car installation transports guests from city rooftops to the alpine slopes of Courchevel.
FormRoom were commissioned to design, manufacture, and install three cable cars to be used on the roof of a terrace bar.
Each car has been luxuriously finished, with fastidious attention to detail. From blackened ash wooden interiors, to authentic sheepskin rugs and geometric lighting fixtures, each car has been crafted to inspire alpine escapism.
Each unit has been fitted with soft LED backlighting and fully integrated sound, heat and dimmable lighting. Within the exclusive and cosy enclaves, guests can indulge in seasonal offerings such as truffle-three-cheese fondue and spiced rum eggnog signature cocktails, or guests can enjoy Grey Goose Vodka and Vueve Clicquot Champagne.
From London’s rooftop to a winter wonderscape.
#AprèsWithAView is the ultimate event for Londoners wanting to settle into the winter season in style and is open until March 2018.
Working with ME Hotel, FormRoom developed the concept to full realisation and installation. To define the experience, we developed branding, from lift passes, drinks and dining menus to branded wall panels.
A tailored sponsorship package was evolved to entice luxury brands into corporate sponsorship of each cable car. When designing the cars, the ability to adapt and respond to branding requirements was always considered.
