Launching a successful F&B concept from scratch is reliant on providing the consumer with a fresh twist on an authentic experience which leverages an emerging trend. In Kailo’s case, the strategy team at FormRoom established that a gap existed in the market for a luxury, contemporary take on sustainable dining. One which operates in the mindset of the health and wellbeing trend but with the visual cues of a temptingly modern luxury environment, celebrating seasonal European cuisine.
The core message of the brand was distilled into 3 brand pillars of Quality, Mindfulness and Transparency which is reflected in all touch-points, from the restaurant menu to the interior architecture. We were thrilled to work closely with celebrity chief Sophie Wright who consulted on the menu; a mix of seasonal, sustainable and botanical sharing plates and cocktails.
Starting with the name Kailo, which is a loose translation from the original Indo-European word for “health,” the team then draws significant inspiration from the Roman era which is evident throughout all touch-points from the graphic design and interior architecture.
The material palette was key in translating both the heritage and sustainable aspect of the brand, so the team focused on sourcing authentic elements from the Roman era such as Obsidian and Tadelakt plaster which would have been in common use throughout that period. This is combined with recycled stone, marble and Altrock surfaces, with the aim of using 80% sustainable materials throughout the design.