Commercial Interior Design

Store Interior Design

Store Interior Design

We create retail destinations. Through engaging interior store design and interactive experiences, we influence brand loyalty and purchasing behaviour.

By fully considering your customer, your market, and your brand, we craft a retail store interior and brand experience that your customer wants to spend their time in.

Through creative, commercial store design we influence brand loyalty and purchasing behaviour. Our interior store design considers all brand touch-points from online and mobile through to virtual and social to deliver a seamless brand identity.

We design retail store layouts, material choices, sensory engagement, multichannel, interactive zones and in-store brand identity to influence customer journey and decision-making. We work across full store fit-outs, refurbishments, concessions and pop-ups, including hardworks, FF&E, bespoke lighting and digital integration.

We have more than four decades of experience working with globally established brands, as well as emerging brands. In a rapidly evolving retail market, we constantly challenge our understanding of how and why people buy.

Store Interior Design
Our Work

Neom Organics:
Retail Concept Design

Establishing the retail blueprint for a contemporary wellbeing brand. Harnessing insight and strategy to determine an effective brand identity.


Concept Design

Following our research stage, where we define market and customer insight, we develop disruptive, creative concepts. Whilst always listening to you, we look to challenge the brief, to ensure we are creating a strong ‘future brand’ experience. Our Shoreditch-based studio allows us to draw inspiration from the culturally-rich city of London, delivering a fresh and unique interior store design that will build brand connection.

3D Visualisation

Our designers create intricate 3D renders of our concepts, clearly communicating the layout and design of your store. This ensures complete alignment between brand and store design – harnessing all touchpoints into one seamless experience.

Technical Drawings

At FormRoom, we first develop our concept designs into design intent drawings to test feasibility. As we move to manufacturing, we develop a full technical drawing pack across elevations, plumbing and electrical plans, and technical drawings for bespoke joinery and fixtures.


Brand Experience

Retail Store
Interior Design

FormRoom design retail destinations, where brand values meet customer needs. We combine our understanding of shifting demographics, generational differences and customer expectations with a desire to creatively delight. The result: a global portfolio of successful interior store designs across retail, hospitality and cultural sectors.

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