To highlight the importance of personal data, FormRoom were invited by Radley Yeldar (RY), a marketing and communications agency to design and install a Pop-Up shop for cybersecurity and anti-virus provider, Kaspersky.
The Data Dollar Store, based in Old Street Station, asked shoppers to pay by data and not currency. The value of the product a customer wants to buy is not defined in monetary terms, but instead by how much personal data they’re willing to sacrifice to obtain it.
Kaspersky partnered with East London graffiti artist, Ben Eine to “sell” exclusive mugs, t-shirts and the most prized item, limited edition prints. Large LED screens placed in both windows allowed data capture and Data harnessed by the onsite digital team to be broadcast to Old Street’s commuter audience.