Levi’s approached FormRoom to evolve their brand interiors, focusing particularly on their female customer and how we could make Levi’s a more inviting and inspirational space for ‘her’.
Brand Development
FormRoom worked with Levi’s own brand items to bring together an inspirational space for a modern Levi’s to showcase their new collections.
Focusing on new ways of presenting the campaign imagery and styling, we took the core DNA of Levi’s brand and added a fresh, contemporary twist. Our team developed design concepts and transformed a derelict warehouse in Fitzrovia into a brand-new wholesale, brand and event space for the Levi’s, ‘Made in Crafted’ and ‘Levi’s Vintage Clothing’ lines.
We took the core DNA of Levi’s brand and added a fresh, contemporary twist.
“The staying power of the Levi’s brand stands out boldly in this era of pop-up stores, Snapchat-style start-ups and fleeting loyalty.”
Denise Lee Yohn Entrepreneur Magazine
Design + Manufacture
We brought old parquet floors back to life, built new partition walls, installed lighting features and manufactured bespoke furniture.
A custom-built coffee table and armchairs looked to create a comfortable, more intimate space to discuss samples with clients. Bold colour and pattern rugs were used to give areas an identity separate to the rest of the room. Fashion-focused books were displayed on the shelves both vertically and staked horizontally throughout the showroom. While a selection of jars and vases in varying sizes and materials added interest to the environment.
The project had a very short lead-time and was installed ready for the opening press launch.
