Emerging artesian grocery store, Naturally invited FormRoom to develop their brand identity and store design to grow along with their ambitions for a national store roll-out.
In order to elevate the brand and direct them on a course for growth, FormRoom needed to analyse the competitive environment and target market. Naturally sought to be a community-centric, reliable grocery store offering all natural and high-quality produce which can be traced across UK and Continental Europe.
The FormRoom team immersed themselves in the brand, performing market research, customer insights, experience mapping and future forecasting. From here we determined the customer profile and how to tailor experiences and services towards their needs.
This evaluation uncovered three brand pillars; ‘Quality, Transparency and Community,’ to guide the brand guardianship and store design.
Exudes trust and a connection to nature.
Naturally was awarded silver for Interiors & Retail Environment at The FAB Awards.
FormRoom developed a logo design and complimentary typography that exudes trust and a connection to nature. Evolving a seamless brand identity, we developed product packaging, website design through to a modular store blueprint.
Responding to pain points of reducing product waste, transparency and freshness, we designed resealable and reusable craft paper pouches with transparent windows to view product.
With careful consideration of the customer profile, we produced Naturally seal stickers to communicate the product ingredients, the supplier and the in-store packers name. This design element adds another layer of product transparency and creates a local connection between customer and the in-store team. Building on brand engagement, the personalised freshness sticker act as an experience cue while communicating authenticity in the transparent supply chain.
