FormRoom designed the full interiors and furniture which consisted of contemporary and elegant materials contrasting with natural textures. The hub of the store is the Scent Discovery Bar, which was designed to invite and engage customers into the well-being experience, by enabling them to discover their main underlying wellbeing need – Sleep, Stress, Energy or Mood Boosting.
Finished in a white-washed ply with copper framework, this elegant focal point encourages interaction and increases dwell time.
The customer journey continues then to the categorised wall bays with an intentional yet natural flow. Each wall bay is clearly defined for the customer with the product USP and benefits outlined through educational and interactive elements.
This impactful aesthetic is carried throughout the environment from an elegant and modern till area to product stands and visual merchandising, lighting, flooring and wall finishes.