FormRoom teamed up with Nike Town and Bono on the RED campaign ’Lace Up, Save Lives’ to fight HIV and AIDS in Africa. This impressively large project involved fitting out all the interiors for each floor of the infamous Nike Town on Oxford Circus.
FormRoom built several large in-store installations, each supporting the ’Lace Up, Save Lives’ campaign message. Our sister division Prop Studios also produced all the window schemes.
The World’s media and guests descended on Nike Town for the campaign launch, hosted by Bono and football stars including Didier Drogba and Joe Cole.