Commercial Street, London

Ted Baker

FormRoom were invited by Ted Baker to originate ideas and create designs based on an exciting brief for this unique concept store. This wonderland space puts the spotlight on “the wider world of Ted” and the brand’s full lifestyle offerings through interactive installations. The unique shop-fit showcases an expansive accessories line including bicycles, audio, jewellery, homeware, and gifts alongside a selected range of clothing.

These wacky, weird and wonderful installations capture the essence of Ted’s humour and continue a quirky aesthetic throughout the entire layout of the Ted Baker & Moore store.

Project Features

Retail Interior Design
Fit-Out
Interiors & Furniture
Fashion

Design

The scheme included both bespoke shop fit units and sculptural installations in the footwear, eyewear and watch departments. The ‘Wall of Frame’, an impactful installation of half-faced busts, formed a stunning display unit for Ted’s eyewear range.

The store’s bespoke interior harks back to the era of industrial manufacturing and market traders of east London. A mix of concrete floors, breezeblock walls and steel beams house lifestyle shopping areas in the open plan and minimal environment, encouraging shoppers to browse the rails while sipping coffee.

The scheme included both bespoke shop fit units and sculptural installations in the footwear, eyewear and watch departments. The ‘Wall of Frame’, an impactful installation of half-faced busts, formed a stunning display unit for Ted’s eyewear range. Adding to the in-store experience, customers can interact with items by changing the glasses on each face.

Outfitted with motorized elements such as the mechanical cog with attached mannequin legs and conveyor belt, FormRoom transformed Ted’s footwear range into a 3D spectacle.

We coordinated the scheme from research and development, through to fabrication and installation.

Ted Baker’s Commercial Street Store won Retail Focus’ Store Concept Award 2015

Manufacture

The Ted team developed the designs and we then further collaborated on materials and manufacture methods. Processes included joinery, metalwork, lighting, animatronics, upholstery, CNC laser cutting and vac forming.

FormRoom’s designers further developed details, working alongside trusted partners with different areas of expertise to achieve the end result. In constant communication with the client, we coordinated the scheme from research and development, through to fabrication and installation.

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