Ted Baker

The scheme included both bespoke shop fit units and sculptural installations in the footwear, eyewear and watch departments. The ‘Wall of Frame’, an impactful installation of half-faced busts, formed a stunning display unit for Ted’s eyewear range.

The store’s bespoke interior harks back to the era of industrial manufacturing and market traders of east London. A mix of concrete floors, breezeblock walls and steel beams house lifestyle shopping areas in the open plan and minimal environment, encouraging shoppers to browse the rails while sipping coffee.

The scheme included both bespoke shop fit units and sculptural installations in the footwear, eyewear and watch departments. The ‘Wall of Frame’, an impactful installation of half-faced busts, formed a stunning display unit for Ted’s eyewear range. Adding to the in-store experience, customers can interact with items by changing the glasses on each face.

Outfitted with motorized elements such as the mechanical cog with attached mannequin legs and conveyor belt, FormRoom transformed Ted’s footwear range into a 3D spectacle.

The Ted team developed the designs and we then further collaborated on materials and manufacture methods. Processes included joinery, metalwork, lighting, animatronics, upholstery, CNC laser cutting and vac forming.

FormRoom’s designers further developed details, working alongside trusted partners with different areas of expertise to achieve the end result. In constant communication with the client, we coordinated the scheme from research and development, through to fabrication and installation.