Glasgow Store Fit-Out

Ted Baker

Ted Baker recently opened its newest store on Buchanan Street in Glasgow and FormRoom was delighted to help make it all happen.

The store’s interior design celebrates the weird and wonderful Scottish pioneering inventors, whose discoveries have shaped much of the modern world.

Project Features

Retail Interior Design
Fit-Out
Interiors & Furniture
Fashion

Brand Development

Since 1988, Ted Baker has become one of the UK’s leading fashion labels, and has since grown its reputation as ‘No Ordinary Designer Label’. Known for quality, attention to detail and a quirky sense of humour at its core, FormRoom pays homage to this with a playful instalment.

The store was designed to emulate and honour the “Great Scots and their world firsts” for their innovation and vision, referencing. As with all its stores, the shop fit is bespoke, with quirky, eye-catching installations.

The store fit-out has been featured in various publications, including Draper and Retail Week.

“When we opened our first store in Prince’s Square back in 1988, they were the ones who made us feel welcome. Glasgow was hot back then. It was building up to become the European City of Culture and our Scottish customers were really receptive to ideas and to us as a brand. So now we [have opened] this amazing new store on Buchanan Street, it really is back to where it all began.”

Ray Kelvin  Founder and Chief Executive

Design + Manufacture

FormRoom worked collaboratively with the Ted Baker team to source, design and install the fit-out for the Glasgow store. This destination retail space, with 2,665 square feet jam-packed with intricate details, takes you on a grand and quirky voyage through time. You will see a pipe smoking Dolly the sheep, a legless skeletal Scotsman taking a sky ride on a Victorian bicycle and tiny birds nesting in early televisions and radios. Binoculars allow customers to take a peek at the contents of Cloche Domes and lofty cabinets bursting at the seams with devices, wires, clocks, magnified brains, as well as a rather scary looking Victorian doctors kits and a plethora of antiques and curiosities.

The opening, payed particular homage to Scottish inventor Sir David Brewster. A glass box on the wall contains the first-ever Ted Baker accessory, a men’s satchel from 1988.  Updated womens-wear and menswear versions of the bag were available to purchase and sold exclusively within the Glasgow store.

An interesting development for this new store is the modern interactive technology, including nine TV screens displaying the current Spring/Summer 2014 brand film and images of inventors.

Fitting rooms displayed monochrome images of Scottish architecture which worked like a kaleidoscope. There were also screens with images of inventors and interactive screens, allowing customers to send animations of themselves in head-to-toe Ted to social networks.

FormRoom MD, Nina Constantin, spoke on the future of retail store design, specifically talking about digital media and the enhancement of the shopping experience through interaction with social networks whilst in the store. Constantin adds “This has been a fantastic project to be involved in. We love working with Ted Baker as they are so innovative with their shop-fit design concepts which seamlessly combine store interiors, fashion and technology with a twist of Ted Baker humour.”

In today’s society where being connected is part of our daily lives, we take our hat off to brands like Ted Baker who are at the forefront of embracing the digital new age.

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