FormRoom worked collaboratively with the Ted Baker team to source, design and install the fit-out for the Glasgow store. This destination retail space, with 2,665 square feet jam-packed with intricate details, takes you on a grand and quirky voyage through time. You will see a pipe smoking Dolly the sheep, a legless skeletal Scotsman taking a sky ride on a Victorian bicycle and tiny birds nesting in early televisions and radios. Binoculars allow customers to take a peek at the contents of Cloche Domes and lofty cabinets bursting at the seams with devices, wires, clocks, magnified brains, as well as a rather scary looking Victorian doctors kits and a plethora of antiques and curiosities.
The opening, payed particular homage to Scottish inventor Sir David Brewster. A glass box on the wall contains the first-ever Ted Baker accessory, a men’s satchel from 1988. Updated womens-wear and menswear versions of the bag were available to purchase and sold exclusively within the Glasgow store.
An interesting development for this new store is the modern interactive technology, including nine TV screens displaying the current Spring/Summer 2014 brand film and images of inventors.
Fitting rooms displayed monochrome images of Scottish architecture which worked like a kaleidoscope. There were also screens with images of inventors and interactive screens, allowing customers to send animations of themselves in head-to-toe Ted to social networks.
FormRoom MD, Nina Constantin, spoke on the future of retail store design, specifically talking about digital media and the enhancement of the shopping experience through interaction with social networks whilst in the store. Constantin adds “This has been a fantastic project to be involved in. We love working with Ted Baker as they are so innovative with their shop-fit design concepts which seamlessly combine store interiors, fashion and technology with a twist of Ted Baker humour.”
In today’s society where being connected is part of our daily lives, we take our hat off to brands like Ted Baker who are at the forefront of embracing the digital new age.