Grooming Room, Lancaster Place

Ted Baker

Continuing our collaboration with Ted’s Grooming Rooms, FormRoom worked on Ted Baker’s Lancaster Place flagship. Offering a cutting-edge service, this Grooming Room offers gents the red-carpet treatment in an urban interior with historic ties.

Project Features

Retail Interior Design
Interiors & Furniture


The site-specific theme is based on the Lancaster Place building being a stone’s throw away from the original home of the BBC and is inspired by the dapper dandies of television’s golden era.

FormRoom produced a series of bespoke installations and sourced vintage items to style the slick interior. These included radio equipment, a vintage tv displaying white noise and a miniature tv containing a set model of the Grooming Room.

Above the coffee bar, FormRoom created a starburst light feature that harks back to the bygone headquarters of the television powerhouse.

Inspired by the dapper dandies of television’s golden era.

Everything from the interior design to choice of music was sophisticated and modern.

The Dapper Clapper


This show-stopping installation was constructed with a mix of television aerials and antenna with red neon lighting.

Collaborating with the lead architect, FormRoom produced a feature wall that set the tone of this interior’s specific, urban aesthetic. The exposed brick wall is clad in blackened steel with cut out displays for bespoke installations.

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