Grooming Room, Mortimer Street

Ted Baker

FormRoom were invited to work alongside Ted Baker’s team for this unique flagship Grooming Room. The site-specific theme was based on the Mortimer Street building having once been a doctor’s surgery and explored the historic link between medicine and the barbers’ trade.

Project Features

Retail Interior Design
Fit-Out
Interiors & Furniture

Design

Communicating a ‘modern macabre’ aesthetic, FormRoom dressed the venue with an array of sourced vintage props and produced bespoke installations. This included an eclectic mix of authentic surgical instruments, books and bottles that would hark back to the building’s lineage.

To encourage customer interaction, we worked closely with Ted’s architect to include some impactful kinetic elements. Inspired by the oddities of curiosity, FormRoom created a display of vintage spinning razors, moving scales and an animated syringe. A theatrical set showcasing a skeleton, footlights and moving surgical instruments enhances the link between surgical and barber history.

To inject the space with a modern twist, FormRoom produced a stunning barber’s pole light for the bay window, a panel compromising illuminated and spinning barbers poles, designed neon signage and created a variety of weird and wonderful wall mounted pieces. This was complimented with light fittings made from Barbicide disinfecting jars.

A theatrical set to enhance the link between surgical and barber history.

This highly successful flagship salon is beautifully styled, crammed full of fascinating detail and enjoyed by staff and customers alike.

Manufacture

When designing the unique props for this installation, FormRoom utilised existing architectural and decorative elements, including wooden panelling to create glass fronted box cupboards with props situated inside.

FormRoom had a dedicated team on this project and enjoyed the collaborative process; art directing the various areas, making changes to the client’s preferences and working tirelessly to achieve the high-quality result.

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