FormRoom were invited to work alongside Ted to create 23 triangular panels for his wonderful Toronto store, inspired by London’s Burlington Arcade.
A wide open brief gave us scope from the outset to come up with interesting ways to display all manner of props, dedicating space to oversized pieces and customised with the coral pink accent colour.
The unique store reflects the layout of a British shopping arcade, complete with an umbrella shop, watchmaker, optician, jeweller, perfumery and tea shop. The new store’s design was inspired by the gallery design of the Toronto Eaton Centre.
FormRoom fitted out the store as a modern interpretation of the ‘Great British Shopping Arcade’. Based on 6 different areas including Baker & Friends Scentsational Perfumes, Ted Baker Esq. Tick Tocks & Clocks and Mr T. Baker’s Urbane Umbrellas. As ideas evolved from initial sketches, these designs became valuable references throughout the sourcing and buying process.
A modern interpretation of the ‘Great British Shopping Arcade’.
The FormRoom team searched high and low through numerous flea markets and antique fairs, for the most weird and wonderful objects, to keep with the inimitable Ted style.
Bespoke fixtures were implemented to create a modern diamond grid of shops ‘Baker’s Arcade.’ Each area demarcated by a series of framed panels of wallpaper, fabric, leather and detailed collections of relevant props.
Fixed with an eclectic collection of items varying in scale and period, each panel was treated with a finish to suit the individual display. Each panel was art directed and styled at every stage. Spray painted steel ceiling trusses in neon pink were created and inspired by the elaborate Victorian steel work in traditional arcades.
