We designed and produced a 4m bespoke cherry blossom with plush pink upholstered seating wrapping the trunk and rose gold detailing at the base.
A LED-lit heart and Missguided badge is carved in the hand-painted trunk. Adding to the experience, customers were invited to take glitter tubes, heart candy and motivational cards hanging from the tree.
Working closely with the Missguided VM team, we handcrafted a series of vintage ‘dream phones’ encrusted in pink disco ball tiles. On answer, each phone plays a variety of aspirational recordings by the Missguided team.
The signature Missguided fragrance was brought to life with large powder coated oil drums along with tongue-in-cheek signage throughout the store.
A secondary installation combined a large rug etched with the Missguided mantra and a pink velvet, lip sofa – a conceptual take on a pout. The seating featured ‘have a seat babe’ laser embroidered for the sought-after photo op.