Selfridges Window


FormRoom produced and installed a ‘Glam Rock’ inspired window design for the iconic Hennessy X.O. Located at Selfridges. This year the iconic X.O comes in a daring and modern striped decanter created by the celebrated Australian designer Marc Newson.

The window display unveiled the limited-edition bottle, revelling Hennessy Xo ability to transcend and continue to exist in a very contemporary way.

Project Features

Window Design

Design & Manufacture

The design direction was a mixture of high shine and metallic materiality in a nod to this year’s ‘Glam Rock’ theme.

The window design amplifies the decanters distinctive shape and contents, combining mirrored polycarbonate curtains and transparent plexi flooring. The stairs were laid with silver, glossy laminate and coated with the Hennessy red colour.

To achieve maximum impact, mirrored light bulbs were installed above the display to replicate stage lighting and set the ambiance.

A mixture of high shine and metallic materiality in a nod to this years ‘Glam Rock’ theme.

Bold, modern and refined, the design “emphasizes the strength of the decanter’s shape, highlighting both the bottle and the contents,” Marc Newson said. So, we looked to amplify the cognac design with reflective mirrors and stage lighting, showcasing the progression and reinterpretation of the iconic Hennessy brand.

David Roberts Managing Director

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