Covent Garden in Bloom

Kiehl’s

Kick starting the summer season, FormRoom were invited to support Kiehl’s with their first ever, Chelsea in Bloom floral installation. The theme of this year’s prestigious annual floral art show is ‘Floral Safari’, and we were tasked to create a floral installation which tied in with the Safari theme and showcase Kiehl’s newly released Midnight Recovery Botanical Cleansing Oil.

Project Features

Window Display
Retail Interior Design
Interior & Furniture
Beauty

Design + Manufacture

The design concept takes inspiration from the ‘African Sundowner’, a cherished and time-honoured tradition and an integral part of any safari experience. This moment marks the transition from day to night; wandering herds in the distance, spectacular sunsets and emerging stars.

A bespoke wooden trellis framework was made and mounted to the front of Kiehl’s Kings Road store facade. Our team of dedicated florists locally sourced Osteospermum flowers, also known as the African Daisy Bush. The flowers come in various tones of blue, pink and yellow and helped to create the stunning ‘sunset’ backdrop.

Each of the 670 flowerpots have been individually wrapped in hessian, allowing for them to later be removed by the public and given as gifts. This in turn encourages the local community to come together and share their own stories of the annual art celebration.

Chelsea in Bloom is a unique, annual, floral art show which extends the Chelsea Flower Show out into the local neighbourhood. FormRoom are delighted to have executed an award-winning window display for Kiehl’s which was awarded Gold by a panel including Royal Horticultural Society (RHS) affiliated judges.

Chelsea in Bloom Awards – Winner of the ‘Gold Award’

We wanted to carry customer connection further into the display, so the scheme quite literally allowed customers to take home all 670 of the flowers individually wrapped in hessian.

David Roberts Managing Director, FormRoom

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