Covent Garden In Bloom

Miller Harris

World renowned perfumery Miller Harris invited FormRoom to produce a modern floral window display and in-store installation for their ‘In Bloom’ campaign, launched as part of Covent Garden in Bloom. Covent Garden in Bloom ties in with the prestigious Chelsea Flower show and celebrates the area as the oldest square in London with a return to its historic past as a floral haven.

Project Features

Window Display
Retail Interior Design
Interior & Furniture

Design + Manfacture

Our designers worked collaboratively to ensure the campaign was reflected within the window display and interiors. Incorporating cascading faux florals which, gradually take over the store walls, celling and furniture.

Mirrored geometric shapes hang within the florals and are angled on shelves to create a kaleidoscope effect. Complimenting the main window, a bespoke bench sits covered in florals. The bench frames the neon lettering spelling out ‘In Bloom, allowing for an impactful photo opportunity for shoppers and passers-by.

Miller Harris pride themselves on developing the finest fragrances by honouring nature and breathing colour and life into their perfumes. As the months go on, we will be working closely with Miller Harris to alter their window display in conjunction with their new seasonal fragrance launches.

Window display and interior of cascading neon florals and mirrored geometric shapes

The design looked to highlight and showcase specific floral accents, taking the modern Bohemian spirit of Miller Harris as inspiration.

David Roberts Managing Director, FormRoom

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