Three offers an optimistic view of a 5G-powered future in its biggest brand campaign to date, which seeks to cement Three as the market leader in 5G and offers a fun antidote to negative headlines and bleak forecasts of the UK’s future. As Three’s ongoing partner, FormRoom designed a series of window activations and instore schemes to support the campaign film launched in February.
The campaign is an evolution of Three’s ‘Phones Are Good’ proposition, which helped launch the rollout of Three’s 5G service across the UK and takes on the phone cynics by reimagining pivotal moments in history if phones had been available.
