As part of Three UK’s ambitions to explore new boundaries with a creative agency, FormRoom were appointed Three’s ongoing partner for window and retail experiences.
The collaboration forms part of Three’s latest Phones Are Good campaign roll-out, which tackles the topical debate that ‘phones are bad’ by humorously reimagining pivotal moments in history.
Inspired by the successful Phones Are Good tv campaign, FormRoom designed a series of window activations. In this protest-inspired scheme, FormRoom looked to show that phones are good by giving young people a voice. Whether it’s signing e-petitions or using social media platforms, people have the power to affect change at their fingertips.