The installations unveiled an embellished representation of ‘Give the Gift of Time’. The two window schemes feature a watch maker, opening his toolbox and releasing an explosion of magic that flows through the display.
The emerging explosion combines watch parts, including cogs and clock faces in varying sizes, some of which are mounted onto motors. The motorized elements, including mechanical cogs and clocks set to the correct time enhance the magical aesthetic of the Christmas display.
‘Give the Gift of Time’ is suspended as an illuminated centre piece, encompassing the product display and totems beneath.
The in-store display is a continuation of the explosion from the watch maker’s toolbox.