Christmas Installation

Watches Of Switzerland

Watches of Switzerland commissioned FormRoom to develop window and in-store concepts as part of their ‘Give the Gift of Time’ Christmas campaign.

The decorative installations launched at their Oxford and Knightsbridge showrooms, and Regent Street Flagship – Europe’s largest luxury watch showroom.

Project Features

Window Display
Fit-Out
Interiors & Furniture

Design

The installations unveiled an embellished representation of ‘Give the Gift of Time’. The two window schemes feature a watch maker, opening his toolbox and releasing an explosion of magic that flows through the display.

The emerging explosion combines watch parts, including cogs and clock faces in varying sizes, some of which are mounted onto motors. The motorized elements, including mechanical cogs and clocks set to the correct time enhance the magical aesthetic of the Christmas display.

‘Give the Gift of Time’ is suspended as an illuminated centre piece, encompassing the product display and totems beneath.

The in-store display is a continuation of the explosion from the watch maker’s toolbox.

The motorized elements enhance the magical aesthetic of the Christmas display

The brand was so delighted with the results that the scheme was then rolled to their new NYC and Las Vegas locations.

Emily Foenander Project Manager, FormRoom

Manufacture

We worked within the Watches of Switzerland brand identity, applying polished brass and a rich colour scheme to achieve a high-end finish. The decorative elements were created with laser cut steel, brass or aluminium.

To compliment the elements of time, we created Christmas gifts with folded steel and wrapped in red velvet ribbon

The totem pods have been carefully crafted, featuring polished brass, branded back-panelling and illuminated LED. Fret cut gold stars applied externally on the glass add an extra touch of Christmas magic to the display.

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