It’s clear that the days of pretentious and confined luxury jewellery boutiques with a bleak atmosphere are far gone. We look at the brands who are shaking up the industry.
Turning a business into a brand is an absolute minefield to navigate successfully but certain tools will help give your new ‘brand’ the best chance of making its mark on the world.
Just as the future for retail looked uncertain, the concept of temporary, ephemeral stores have resurrected the industry from a potential collateral drop.
'Brand experience' is a phrase that the retail industry has been obsessed with for years. We look at how to distil, evolve or expand your brand to resonate with those consumers.