Dezeen – Seven ice cream shops sprinkled with delicious decor details

As the warm weather fades away and winter approaches, Dezeen has scooped up seven design-focused ice cream shops to satisfy your sweet tooth all year round.

Quickly landing top position in Dezeen’s ‘Most Popular’ articles, the influential publication placed two of our projects among the list of highly remarked dessert parlours. To top it off—Milk Train and Dyce were the only UK-based projects.

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Milk Train, London, UK, by FormRoom

Cut-out clouds and pastel-blue walls form a whimsical backdrop to the London store of Milk Train, a brand that has become increasingly popular on Instagram for its wacky ice cream offerings.

FormRoom interpreted the brand’s name into train-like seating booths, departure board-style menus and overhead shelves that display prop suitcases.

Travel-related puns dotted about the interior in neon signage also encourage visitors to snap images and share on the photo-sharing app.

Dyce, London, UK

Shiny convex mirrors decorate the millennial-pink and baby-blue interior of Dyce, an ice cream parlour in London’s Marylebone neighbourhood.

Designed to be both “unexpected and immersive”, the space features a mix of Instagrammable and surrealist features – its curved floor and two-tiered seating are meant to resemble melting ice cream, while subtly nodding to the work of artist Salvador Dali.


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