David Roberts BY: David Roberts

FormRoom Appointed Three’s Retail Creative Agency

Three UK appoints retail design agency, FormRoom to explore new boundaries and deliver on creative concepts across window and retail experiences.

Following the announcement of 5G to be launched in August, Three UK has today announced it has brought creative agency, FormRoom into its corner to help redefine all campaigns and in-store experiences.

  • FormRoom appointed Three’s ongoing partner for window and retail experiences.
  • Three to introduce multi-sensory and interactive experiences in UK flagship stores.
  • Forms part of Three’s largest campaign roll-out to launch the 5G network.

1 August 2019: FormRoom are thrilled to be appointed as Three UK global retail design agency. The Shoreditch agency will work closely in partnership with the internal brand and communication teams to deliver on creative concepts across window and retail experiences which communicate the brand personality and achieve commercial success. The collaboration forms part of Three’s largest campaign roll-out to launch their highly-anticipated 5G network across the nation.

“Three is one of the most disruptive and exciting telecommunication brands operating today, and we’re thrilled to help drive their ambitious plans for the coming year,” said FormRoom, Managing Director, David Roberts.

“This year will see Three exploring new boundaries to engage, excite and inspire customers with immersive spaces all the while offering an unparalleled network.”

“Three is one of the most disruptive and exciting telecommunication brands operating today, and we’re thrilled to help drive their ambitious plans for the coming year.”

David Roberts, Managing Director, FormRoom

Leading the momentum of telecommunication innovation

Leading the momentum of telecommunication innovation in 2019, the partnership with a creative agency comes as no surprise as Three places a strong emphasis on customer education and experience.

The partnership marks a big step in breaking the mould of what it means to be a telecommunications brand. Three fully supports FormRoom’s ambitions to bring the brands personality and campaigns to life through playful brand experiences, including AR/VR activations.

Having already delivered a bold and impactful #phonesaregood campaign in collaboration with FormRoom, Three are asserting themselves as major players in “New Retail” and making strides against the competition.

“This is exactly what Retail should be doing. It’s of the moment, it’s relevant, it’s us and it’s fun…I love it,” said Three UK, Chief Marketing Officer, Shadi Halliwell.

“This is exactly what Retail should be doing. It’s of the moment, it’s relevant, it’s us and it’s fun…I love it.”

Shadi Halliwell, Three UK, Chief Marketing Officer

The announcement follows Three’s network to debut as UK’s biggest 5G spectrum holding, twice the amount of the closest competitor. As part of a £2bn 5G infrastructure investment, the network is expected to deliver up to 400% improvements in speed and capacity.

Over the next year, customers can anticipate multi-sensory and interactive store environments where they can become fully immersed in Three’s campaign experiences.

David Roberts BY: David Roberts 18.10.2019

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