The boundary-breaking, street wear brand A-COLD-WALL* commissioned FormRoom to manufacture and install concessions at both Harrods and Selfridges.
A curated product of British street culture, birthed out of the respected fields of expression, A-COLD- WALL*‘s brief called for FormRoom to create an artistic installation to anchor the collection and brand, and celebrating the brands move towards industrial retail design for luxury fashion – a move made before Balenciaga rolled out increasingly minimal and industrial design practices across their retail spaces globally.
FormRoom will move forward as ACW’s ongoing partner for installations globally.
Samuel Ross, the prodigious designer behind A-COLD-WALL*, explores fresh ground in the graphics-heavy world of streetwear.
The London label turns traditionally utilitarian fabrics and silhouettes into street-chic ready-to-wear set against artistic installations. Both the collection and retail space are an anthem to street culture, a perfect mix of minimalism and experimentation.
Minimal and muted, we used corrugated metal, metal mesh, bespoke railing systems and skeleton frames to amplify the impact of pieces on display in a bold expression of industrial retail design being used for luxury fashion display. We wanted the design to be in equal parts industrial, but still feel luxe – minimal enough to honour the clothes with the space they deserve, and innovative enough display mechanisms to echo the experimental nature of ACW’s brand identity. All elements of the retail units we designed are durable, versatile, and scalable to future concessions and roll out.