A contemporary take on the bakery café concept.
Imagined for location in Riydah, Saudi Arabia. The Bread Lab takes the traditional cafe concept and subsequently elevates it into an more luxury aesthetic. Tradition and luxury intersect for a unique space, perfectly placed to capture the wave of contemporary hospitality design currently being seen across Saudi Arabia. At the same time it respects an authentic local identity.
Every aspect of the customer journey is considered, allowing for multiple zones of service and various seating arrangements based on different requirements.
The commercial design incorporates a blend of neutral tones in a blend of textures, all of which is sourced locally to minimise carbon footprint for deliveries. Recycled leather and re-purposed stone is also used throughout the design.
At the heart of the concept lies the titular ‘Bread Lab’, in reality a reimagined bakery that provides a sense of theatre and houses the main oven and kitchen. The decorative cladding that surrounds this is inspired by the bread panels used in the bakery. It’s reworked in clean lines and an integrated warm lighting design.
Light textures of raw concrete and ribbed glass panels nod to an industrial aesthetic. Repurposed black and white speckled granite provide texture whilst considering the sustainability of the dominant material choices. Recycled leather seating and abundant biophilic design provides warmth and comfort throughout.
Amongst a blend of fixed banquette and floating seating, the elevated bed pads nod to a very traditional social seating arrangement in Riyadh. Surrounded by raised half walls and rattan screen, it gives customers a premium privacy feel however is still connected to the rest of the space.
Above this sits a bespoke lighting installation designed to mirror the dreamy starry desert skies when viewed from below.