We built on Charlotte Tilbury’s trademark art deco, rock ‘n’ roll inspired boudoir aesthetic to create a permanent retail space in London’s Selfridges.
Globally renowned make-up brand, Charlotte Tilbury continues to disrupt and influence the beauty industry since their launched in 2013.
Fundamental to Tilbury’s brand is their customer-centric service. The brand offers personalised beauty consultations and focused their product collections around ‘easy to choose, use and gift’. FormRoom are thrilled to be a part of this growth, having collaborated with Charlotte Tilbury on a series of pop-ups and in-store activations.
Continuing our partnership, FormRoom were invited to produce a Christmas pop-up for three locations in Selfridges Oxford Street, Selfridges Birmingham and Selfridges Manchester.
“The pop-up is a glowing ‘Cosmic Gift Shop’ with ‘treats, trinkets and treasures’, for the ultimate festive retail experience.”
Design & Manufacture
The design was centered around the Cosmic Universe of Charlotte Tilbury and the glitz of festive season. The pop-up is a glowing ‘Cosmic Gift Shop’ with ‘treats, trinkets and treasures’, crafting the ultimate brand experience.
The concept utilised their signature rose gold and Christmas themed Night Crimson colourways to full effect.
Manufacture was executed with all fire rated elements and then sprayed with the Charlotte Tilbury shades. Storage facilities were vinyl wrapped using the CT night crimson and bespoke Christmas pattern rolled-out in all stores. Furnishings were covered in shimmering rose-gold stars crescents.
FormRoom integrated a contrasting mauve with a mystic sparkle to create an enchanting set for customers to enter.
We created an archway that incorporated 84 bulbs, LED edge lit etched acrylic panel with the CT artwork on and Christmas tension graphics that sit above storage cupboards. The archway utilised a playful ode to the old Hollywood glamour that the Charlotte Tilbury brand exhibits.
The floor standing star unit was also in their signature rose gold with a lit opal acrylic topper and bespoke glorifiers that hold the Hollywood Lipstick product.