Hybrid wellness and retail spaces, paired with sustainable design informed our project with Natural Vitality.

Natural Vitality, the family-run Ecuadorian wellness brand, sought to bring retail innovation to South America. Working with FormRoom their stores have been reimagined as mixed-use spaces, offering a range of therapeutic products and therapies.

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Insight & Strategy

By examining both local and global competitors, we worked with Natural Vitality to identify a unique positioning space in the market. We wanted the Natural Vitality experience to be a holistic one, underpinned by core values such as modern, smart and approachable.

Design

Following a rebrand that positioned natural vitality as contemporary and fresh, we focused on natural and locally sourced materials that honour the brands Ecuadorian heritage. Unpolished concrete, light wood, terracotta, rattan and tiling all come together to create a space which is both contemporary and welcoming, tranquil but inspiring. We used neutral palettes, and earthy textures of plasterwork, black steel frame and brick to accent the fluid, multi-purpose space.

“My experience working with FormRoom was formidable. The team was incredibly responsive and exceeded our expectations in regards to the delivery time and quality. The feedback in Ecuador has been outstanding – people have said that the design elevated the standards of retail spaces in the country.”

Andrea Pinto, Natural Vitality