Townhouse approached us to design an entirely new luxury salon experience.
A favourite of beauty editors and influencers alike, Townhouse is famous for its Insta-worthy manicures and minimalist nail-art designs.
Home to the very best manicures and pedicures in the capital, Townhouse raises the bar and redefines the nail salon experience. It offers the highest-quality non-toxic products, including a comprehensive vegan range.
Townhouse approached Formroom for a salon redesign, fit for the launch of Harrods brand new beauty hall in London. Already a trailblazer in their industry, the focus was on the experience of the customer in a luxurious, contemporary environment.
Working closely with the client’s vision, Formroom took from a soft, neutral colour palette and delivered it across a mix of material textures including ribbed wood paneling, boucle and plasterwork.
Inspired by the most aspirational of loft and townhouse residential design, it was key that the space felt both luxurious yet welcoming, aspirational but never uncomfortable.
The space includes a showstopping first of its kind, fully bespoke nail bar at its centre formed from stone-effect Versital which allows for an ultra-hygienic and durable surface without sacrificing any of the aesthetic.
A space for exploration, there are areas for retail, individual and group experiences. Champagne brass detailing encloses various destinations within the salon to allow for semi or fully private treatments, including a fully custom enclave for two with custom design seating and service stations.
All lighting within the space is fully bespoke, with warm spheres circled in brass.