As London’s leading brand consultancy and creative design agency, FormRoom creates innovative brand experiences utilising the benefits of digital and physical spaces.

We think beyond separate offline and online journeys to provide our clients the right services to create a brand experience which leverages the advantages of both, because that’s how their customers behave.

We specialise within the retail, hospitality, cultural and workplace sectors but recognise the same core philosophy applies to any consumer-facing company who recognises the benefit of a seamless brand proposition.

From brand identity and commercial design through to technical intent drawings, production and installation services, we facilitate everything a brand needs to elevate, scale and reach new fans. Our end-to-end service extends to store fit-outs, pop-up design, visual merchandising, window schemes, bespoke furniture and lighting.


Commercial Interior Design Services

Global Reach

We are a global brand and retail consultancy. Located in the creative hub of London, our UK studio drives insight, design and production for our Western clients across EMEA and the Americas. Our Asia studio is based in Beijing China, allowing local expertise to guide authentic experiences for our APAC brands.



Insight + Strategy

FormRoom recognise that crafting a future-brand requires a deep understanding of your business and customers. In the initial stages of brand consulting, we ask the right questions and listen intently to your brand vision, values and goals. We delve into your customer environment, their journey and the market landscape. We gain a deep understanding of the buying behaviour and look at how customers interact with your brand through every touch-point – whether online or in a physical space. As part of this extensive market research, we analyse your competition and environment to identify if there are any gaps in the market or opportunities where your brand is falling short. We distil these insights and develop a future-proof brand strategy.


Brand Identity + Development

Market-disrupting brands create a seamless experience across all customers touch-points. We build on existing brand identities for established brands, as well as understand what it takes to craft a disruptive brand for emerging brand identities. Our brand consultants work closely with you from the initial stages of identifying your business values and brand personality through to logo design, corporate assets and brand guidelines. To ensure this visual identity is maintained across all media channels, we manage packaging design, website design and marketing communications.


Commercial Interior Design

Our practices draw on 40 years of design, manufacturing and installation expertise to produce industry renowned interior design projects. We work collaboratively to achieve a coordinated balance between interior architecture, design features, finishes and materiality. With global clients like Dover St Market, Charlotte Tilbury and emerging players including Milk Train and Missguided, FormRoom are re-thinking the way customers experience brands in the real world. Our clients are visionary leaders who embrace the new era of digital consumers and understand that the shopping experience is evolving. Our commercial interior spaces are designed to bring brands to life. Tapping into the core of what consumers want from their real-world experience and giving that to them through considered experiences. We weave your unique brand story into every customer interaction to create an authentic and natural connection. The result is a unique and engaging experience that creates a stronger sense of brand love and loyalty.


Digital Communication

A brand expresses itself in every customer touch-point and this messaging becomes intrinsic to the brand identity. This is a consistent reminder of a brands values and unique selling point. From the website, social media to in store experience, these channels reinforce the strength of a brand only when each are designed to elevate and reinforce the other. FormRoom understands that ‘digital first’ is now the ‘real world’ but recognise it’s also an incredibly over populated one. We work with brands to stand-out in the densely crowded marketplace. We build a clear path for your brand to exist and thrive simultaneously online and physically, helping to generate brand recognition and desirability.


Manufacturing + Implementation

Our team of project managers expertly handle and coordinate store fit-outs, concessions, pop-ups, bespoke furniture and lighting. As a full service commercial design agency, we work closely with brands from initial concept and design to production and installation – all with the purpose of generating maximum return. We understand the difficulty of dealing with a fleet of different personnel on a single project. Each of our clients work with a dedicated project manager, who is their main point-of-contact. Our project managers orchestrate each stage of your timeline to provide access to a network of global manufacturers who are experts in their field. Whether we work closely with you every step of the way or hand over the final product at completion. In both cases, we listen to your goals, map them out and bring them to life.

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