Insight + Strategy
FormRoom recognise that crafting a future-brand requires a deep understanding of your business and customers. In the initial stages of brand consulting, we ask the right questions and listen intently to your brand vision, values and goals. We delve into your customer environment, their journey and the market landscape. We gain a deep understanding of the buying behaviour and look at how customers interact with your brand through every touch-point – whether online or in a physical space. As part of this extensive market research, we analyse your competition and environment to identify if there are any gaps in the market or opportunities where your brand is falling short. We distil these insights and develop a future-proof brand strategy.